Mason Albany
Designer
Image House
School of Communication Arts 2.0
https://www.dasatoo.com/profile/masonalbany
Authors: Marilyn A. Stone ,John Desmond
This book aims to provide a comprehensive introduction to the subject of marketing. While it covers most of the topics found in other texts it also provides a solid theoretical background
which can act as a springboard to discuss contemporary issues and controversies within marketing theory.
- English
- Pages: 505
- FREE
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