Ava Jacobs
Musician
American Musical & Dramatic Academy
Author: John Burnett
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business.
  • English
  • Pages: 313
  • FREE
Authors: PHILIP KOTLER, KEVIN LANE KELLER
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven.
  • English
  • Pages: 812
  • FREE
Author: Godot Media
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
  • English
  • Pages: 63
  • FREE
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