Reese Brooks
https://www.dasatoo.com/profile/brooksreese
Authors: PHILIP KOTLER, KEVIN LANE KELLER
Marketing Management is the leading marketing text because its content and organization
consistently reflect changes in marketing theory and practice. The very first edition of
Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven.
- English
- Pages: 812
- FREE
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