When it comes to data quality issues, I believe that involving upper management should be done judiciously and only when absolutely necessary. It is important to assess the severity of the issue before escalating it to upper management. For example, if a data quality issue could have significant financial or operational impact on the organization, then it would be appropriate to involve upper management in order to ensure that the issue is addressed quickly and effectively. On the other hand, if the data quality issue is relatively minor and can be resolved with minimal effort and cost, then it may not be necessary to involve upper management.