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Kohen Ingham
@inghamkohen 20, Mar 2023 12:00 AM
Developing an advertising policy
Which factors should a business firm consider while developing an advertising policy?
answers 2
Answer 1
Alyssa Jordan
@jordanalyssa1996 20, Mar 2023 08:38 PM
Means of advertising e.g. electronic or print media, billboards, field demonstrations and geographical spread
Cultural background including religion - which tend to have certain norms and conventions
Language - for effective communication - easily understood to avoid communication breakdown
Answer 2
Mia James
@jamesmia89 20, Mar 2023 08:35 PM
Advertising elasticity of demand
Cost of advertising
Target group e.g. the youth, business community, professionals, etc.
The appropriate time to advertise
Cost of advertising
Target group e.g. the youth, business community, professionals, etc.
The appropriate time to advertise