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Sophie Kenard
@kenardsophie 20, Jul 2023 12:00 AM
service marketing and product marketing
What is the difference between service marketing and product marketing?
answers 1
Answer 1
Alyssa Jordan
@jordanalyssa1996 09, Aug 2023 03:48 PM
In product marketing, marketers need to address the 4Ps of marketing, i.e., Product, Price, Place, and Promotion, while selling a product. However, while offering a service, they need to manage three more Ps, i.e., People, Process, and Physical evidence, in addition to the 4Ps of product marketing.